The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in UX / UI / Single Channel
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in UX / UI / Single Channel
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Web / User Experience
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / User Experience
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Craft / Interface Design
The New Mobile Workforce
Agency: Havas / San Francisco
Client: Citrix Category: Craft / Interface Design
FlyAnywhere Bike App
Agency: Phenomenon / Los Angeles + Flywheel Sports / New York
Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD Category: Mobile / User Experience
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization